Effective Date: October 6, 2026

Privacy Policy

At Lumina Dentistry, we respect your privacy and are committed to protecting the information you provide when you visit our website, contact our office, request an appointment, or interact with our online services. This Privacy Policy explains what information we may collect through our website, how we use and protect that information, when it may be shared, and the choices available to you. This policy primarily applies to information collected through our website and online interactions with Lumina Dentistry.

Information We Collect

We may collect information that you voluntarily provide when you interact with our website or contact our office. Depending on how you use the website, this may include:

• Your name
• Phone number
• Email address
• Mailing address
• Appointment or scheduling information
• Information submitted through contact forms
• Questions, comments, or other information included in your message
• Communication preferences
• Other information you voluntarily provide

If you provide information about another person, such as a family member, you should have the appropriate permission to provide that information.

Information Collected Automatically

When you visit our website, certain information may be collected automatically through standard website technologies. This information may include your IP address, browser type, device type, operating system, approximate location, referring website, pages visited, date and time of your visit, and information about how you interact with the website. We may use this information to understand how visitors use our website, identify technical issues, improve website performance, and enhance the overall user experience.

Cookies and Similar Technologies

Our website may use cookies and similar technologies to support website functionality, understand visitor activity, and improve the website experience. Cookies are small data files that may be stored on your device when you visit a website. Some cookies may be necessary for certain website functions, while others may be used for analytics or other purposes. You can manage or disable cookies through your browser settings. If you disable certain cookies, some website features may not work as intended.

How We Use Your Information

Information collected through our website and online communications may be used to:

• Respond to questions and inquiries
• Respond to appointment requests
• Contact you about appointments
• Provide information about our dental services
• Respond to contact forms and other requests
• Improve our website and online services
• Understand website traffic and website usage
• Maintain website security and functionality
• Detect and prevent unauthorized activity
• Comply with applicable legal requirements

We use information for purposes that are reasonably related to the reason it was provided or as otherwise permitted by applicable law.

Appointment Requests and Online Scheduling

Our website may allow you to request or schedule a dental appointment online. Submitting an appointment request does not necessarily mean that an appointment has been confirmed. Appointment availability and confirmation may depend on communication from our office or the scheduling system being used. Information submitted through an appointment request may be used to respond to your request, coordinate scheduling, and communicate with you regarding your dental care. If our website directs you to a third-party scheduling platform, information submitted through that platform may also be subject to the provider’s own privacy policy and terms.

Contact Forms

When you submit a contact form, we may use the information you provide to respond to your question, request, or message. We may contact you using the phone number, email address, or other contact information you provide. Please avoid submitting unnecessary sensitive or confidential information through a general website contact form. Information related to your dental care may be subject to additional privacy protections under applicable laws.

How We Share Information

We do not sell your personal information. We may share information with service providers that assist us with website hosting, analytics, scheduling, communications, form processing, security, technology, or other business functions. These providers may access information only as reasonably necessary to provide services to us and may be subject to contractual or legal obligations concerning the handling of information. We may also disclose information when permitted or required by applicable law, including when necessary to comply with a legal obligation, respond to a lawful request, protect our rights or safety, or investigate suspected fraud or misuse.

Third-Party Services

Our website may use third-party services to provide certain website functions and services. These may include:

• Website analytics
• Online scheduling
• Contact or appointment forms
• Website hosting
• Security services
• Communication tools
• Other website technologies

Third-party providers may collect or process certain information according to their own privacy policies and terms. We recommend reviewing the privacy policies of third-party services before providing information directly through those services.

Website Analytics

We may use analytics technologies to understand how visitors find and use our website. Analytics information may include pages visited, referring websites, device information, browser information, general geographic information, and interactions with website content. We use this information to evaluate website performance, understand visitor behavior, and improve our website and online services.

Links to Other Websites

Our website may contain links to third-party websites or online services. These links may be provided for convenience or informational purposes. We do not control third-party websites and are not responsible for their content, security, privacy practices, or policies. When you visit an external website, that website’s privacy policy and terms may apply.

Communications

If you provide your phone number or email address, we may use it to respond to your inquiry, appointment request, or other communication that you initiated. Depending on your interaction with our office, communications may include appointment information, responses to questions, scheduling details, or other information related to your request. You may contact our office if you have questions about your communication preferences.

Protecting Your Information

We take reasonable administrative, technical, and organizational measures designed to protect personal information from unauthorized access, use, alteration, or disclosure. However, no website, internet transmission, or electronic storage system can be guaranteed to be completely secure. For this reason, we encourage you to use caution when submitting information online and avoid providing unnecessary sensitive information through general website forms.

Children’s Information

Lumina Dentistry provides dental services for patients of different ages, including children. When a parent, guardian, or authorized representative provides information about a child through the website for an appointment or other dental-related purpose, we may use that information to respond to the request and provide or coordinate services. We do not knowingly use information submitted about children for purposes unrelated to the reason it was provided. Parents and legal guardians may contact our office with questions about information submitted through the website. Information related to a child’s dental care may be subject to additional protections under applicable healthcare privacy laws.

Health Information

This Privacy Policy primarily addresses information collected through our website and online interactions. Information relating to dental treatment may be subject to additional privacy protections under applicable federal and state laws. Where applicable, protected health information is handled according to the privacy requirements that apply to our practice. This website Privacy Policy does not replace any separate HIPAA Notice of Privacy Practices or other patient privacy notice that may apply to information maintained as part of your dental care.

Your Privacy Choices

Depending on the type of information involved and applicable law, you may have choices regarding your personal information. You may:

• Choose not to provide optional information through website forms
• Manage cookies through your browser settings
• Contact us with questions about information you have submitted
• Request corrections to certain personal information
• Ask about your communication preferences

Some information may need to be retained when required for legal, administrative, business, or healthcare-related purposes.

Data Retention

We may retain information for as long as reasonably necessary to fulfill the purpose for which it was collected, provide requested services, maintain appropriate business records, comply with legal requirements, resolve disputes, protect our rights, and support legitimate business functions. The length of time information is retained may vary depending on the type of information and the reason it was collected.

Privacy of Online Payments

If our website or a third-party service allows you to make payments online, payment information may be processed by the applicable payment provider. We do not recommend submitting payment card information through general contact or inquiry forms. Payment providers may have their own privacy policies and security practices governing information they process.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our website, services, technology, business practices, or applicable legal requirements. When we make changes, we will update the effective date at the top of this page. We encourage you to review this Privacy Policy periodically to stay informed about how we handle information collected through our website.

Contact Us

If you have questions about this Privacy Policy or how Lumina Dentistry handles information collected through its website, please contact our office. Lumina Dentistry 6001 McCrimmon Pkwy #200D, Morrisville, NC 27560 (919) 300-8887 You may also reach us through our Contact Us page. If your question concerns information related to your dental care or protected health information, please contact our office so we can direct your request appropriately.

Effective Date

October 6, 2026